Brand Builder by Concept Services · for restaurant brands opening 10+ locations a year
Every opening on one screen. Every permit on time.
Brand Builder puts every location's scan, 3D layout, equipment, drawings, bids and blockers in one place, run by the team behind 12,000+ locations. You stop chasing status. We catch problems in 3D, not on site.
Opening Risk Loop
Every location, one view. Clear blockers before they move an opening date.
Openings don't slip from one disaster. They slip from a hundred small ones.
A hood that doesn't match the MEP plan. An equipment swap in week nine. A layout that bounces for a month. Brand Builder is built to kill each one before it moves your date.
Without Brand Builder
- Status lives in a spreadsheet someone updates on Fridays
- Revision 7 of the layout is in somebody's inbox
- The hood doesn't fit, and you find out at install
- Every GC prices a different scope
- Store #20 starts from a blank page
With Brand Builder
- Opening health for every site, live, with the next blocker named
- One current drawing set, every version tracked
- Hoods, drains, power and gas coordinated in the model first
- One locked bid packet, compared side by side
- Store #20 starts from your proven prototype
What's inside
12 tools. One job: keep every opening on track.
Every feature below is live in Brand Builder today. Each one exists to kill a specific reason restaurants open late.
Opening Risk Loop
Every location scored On track, Watch, At risk or Blocked, with the next blocker, its owner and the next action.
Kills: "Which site is behind?"DesignOne-meeting 3D approvals
Walk the layout live in Autodesk 3D, Matterport and Twinmotion with your franchisee and architect. Comments pin to the model.
Kills: Three weeks of drawing ping-pongSite truthMatterport site reality
Scan, as-built DWG + PDF and a field-verified utility report land in the project before design starts.
Kills: Designing off a bad drawingOne brand equipment list
Upload once, auto-add to every site, track sourcing with a checklist and see the FF&E budget before you commit.
Kills: Week-nine equipment swapsLandlord work letter
Turn the engineer PDF into cited requirements. Share a landlord copy that prices every unmet item as TI.
Kills: Surprise landlord gapsPrivate GC bid room
Every contractor prices the same locked packet. See Invited, In progress and Submitted, then compare totals.
Kills: Apples-to-oranges bidsSingle source of truth
Every drawing versioned with who changed what and why. Preview files in the browser, no downloads.
Kills: "Which version is final?"PortfolioProject map
Every live location on one map, colored by opening health. Ready for the Monday meeting and the board deck.
Kills: Spreadsheet status reportsPrototypes and specs
Save approved layouts, equipment and specs as a prototype. Spec changes move from Request to Approved and roll forward.
Kills: Reinventing store #20Plan multiple locations
Pick sites, services and target opening dates, then request one proposal for the whole batch.
Kills: Quoting one site at a timeTeamEveryone on one page
Franchisees, architects and GCs get role-based access to the same live project. No extra tools.
Kills: Email chains and lost attachmentsTeamMessages and alerts
Project threads and notifications tied to the location, so decisions never live in someone's inbox.
Kills: Chasing people for updatesBrowse all feature guides → · Read the Rollout Field Guide: how chain restaurants get opened on time →
How every restaurant gets built
Same five steps at every location. Your team shows up to approve. We do the rest.
- Step 1
Scan
We capture the real space with Matterport.
- Step 2
Model
We build an as-built Revit model of the shell.
- Step 3
Test fit
You approve the layout in 3D, live, in one session.
- Step 4
Coordinate
Foodservice, equipment and MEP lined up to the inch.
- Step 5
Open
Tracked in Brand Builder until the ribbon is cut.
The On-Time Rollout Partnership
$18,150 of design work and software. $3,500 per restaurant.
Scan, as-built model, 3D test fit, foodservice + MEP coordination, and 9 Brand Builder bonuses for every restaurant you open with us. Backed by the Approval Guarantee and the On-time Permit Submission Guarantee.
What people who open restaurants with us say
★★★★★“As a commercial contractor in the restaurant development industry, this is a very good company to work with. Good communication. On time delivery. Rarely an issue may arise but it's always handled in a timely manner.”
Jeff CookCommercial contractor, restaurant development
“Ashley is an exceptional project manager and a true pleasure to work with. She is a clear and proactive communicator who keeps everyone aligned, informed, and moving forward. Her organization skills and attention to detail consistently ensure projects stay on track, even when timelines or priorities shift. What really sets Ashley apart is her follow-through. She takes ownership, anticipates needs, and makes sure nothing falls through the cracks. You can always count on her to deliver exactly what she commits to.”
“I had an excellent experience working with Concept Services. Their team supported us with everything from major and minor kitchen appliances to smallwares and restaurant furniture, and the entire process was smooth and well-coordinated. A special thank-you goes to Juliane Magill, who was truly exceptional throughout the project. Her unwavering support, responsiveness, and eagerness to help made a big difference. She stayed on top of every detail and ensured our needs were met at every step. Highly recommend Concept Services.”
“Luke was very professional and easy to work with throughout the process. He communicated clearly, responded promptly, and ensured everything was handled smoothly.”
“Luke and his team at Concept Services are such a great company to work with. Luke is awesome and always easy to communicate with, and his whole team is supportive and on top of things. We really enjoy working with them and appreciate the trust and partnership. Looking forward to continuing to work together!”
“This company is great to work with, super friendly and all around amazing. Looking forward to working with them more.”
“I had the pleasure of working with Ashley Bustillo. She kept our project aligned and stayed on top of every delivery and tracking detail. Looking forward to the next build together.”
Trusted by brands like
Trademarks belong to their respective owners. Read every review on the Wall of Love →
See your next 10+ openings in Brand Builder
Bring your opening schedule. In 30 minutes we'll show you where each site is likely to get stuck and how we'd fix it on paper first.
Already a client? Log in to Brand Builder.
Rather talk now? Call 866-474-2537.
What's new
Brand Builder gets better every week
Project activity counts visits more accurately. Choosing a file type inside a project is no longer recorded as another visit to that project.
Projects open on your files. The status bar above the file list is gone; a small Drawings list and Prepare drawing set now sit in the file toolbar, and stage, owner and dates stay on the Stages tab.
Projects open faster. The file list now appears as soon as it is ready instead of waiting while every file is checked one by one, and the project and its files load together. Large projects with many drawings and photos gain the most.