Brand Builder by Concept ServicesBrand Builder by Concept Services

The Rollout Field Guide · from the team behind 12,000+ restaurant openings

How chain restaurants actually get opened.

Plain answers on permits, landlord work letters, site surveys, kitchen equipment and opening schedules, for brands opening 10+ locations a year. Every number is sourced. Every guide comes from what we see on real projects.

1Site2Lease + permits3Kitchen4Opening day5Store #20OPEN
Answer firstThe short answer sits at the top of every guide and every section.
Every number sourcedEach figure links to the code, agency or study it came from.
From the job siteField notes come from how our team runs real restaurant openings.
Kept currentGuides are re-checked and dated. Dead sources get replaced.

Stop 1

Sites and existing conditions

What to verify about a site before the lease and before design, so the drawings match the building.

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Stop 2

Permits, landlords and bids

Plan review, landlord work letters and GC bids: the paperwork that quietly decides your opening date.

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Stop 3

Kitchen design and equipment

Foodservice layout, hoods, MEP coordination and equipment lead times for chain restaurant kitchens.

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Stop 4

Opening on time

Where restaurant openings slip, week by week, and how multi-unit teams keep the date.

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Stop 5

Running a multi-unit rollout

Prototypes, status reporting and the systems that let a development team open 10, 20 or 50 locations a year.

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Free tools

Check your own project in five minutes

Talk to the team behind 12,000+ openings

Bring your next 10 openings. We'll show you where each one will slip.

In 30 minutes we walk your schedule, flag the sites most likely to stall in permits, landlord work or equipment, and show how we would fix each one on paper first.

Rather talk now? Call 866-474-2537.

Book my rollout call

Takes 30 seconds. We'll come to the call prepared.

30 minutes. No slide deck.

Rather talk now? Call 866-474-2537 or pick a time on the calendar.